I don't light up with the cherry of the last one because my habit don't require me to have one right after another. There is usually 30-60 minutes in between each of my smokes. That first cig in the morning is usually stronger than all the rest in a day. The only time I light up with a burning cherry is if I ask someone for a light and they offer me the cherry end of their smoke. I can't remember when the last time that was or if it was a significant drag.