That's interesting. A smoke shop lady (a smoke shop offline that I used to buy cigs from a lot) told me herself a case of cigs has 20 cartons in it. I guess a "case" depends on the brand and company as you hinted.
This smoke shop even had a limit of "No more than 10 cartons of Philip Morris brands per purchase." The same lady told me I'd be surprised on how many cartons folks used to buy in their smoke shop years ago when a carton used to be only 30 bucks each (for the big name brands).
I guess a case based on 60 cartons of one brand is enough to fill up a shelf from top to bottom in that same smoke shop. hee hee
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